This was not an easy decision for the current collective! But with falling sales, and a trend toward using online applications in place of print calendars, we thought this might be the best course of action.
We are deeply grateful for the work the first five members began when the collective formed in 1972: Thanks to June Bantjes, Beth Foster, Gwen Gray, Colleen Pollreis, and Erin Shoemaker. More than 70 women have since been involved with the calendar, from various backgrounds and of various ages, bringing a wide range of perspectives and experiences.
The SWCC sought to make history, as defined by traditional academics, more reflective of the lives and achievements of the women who helped shape Canada — and it succeeded. At times, Herstory has hit bestseller status in Canada, and has become a staple of research library bookshelves.
This may be the end of the Herstory calendar and the SWCC as it has been known in the past, but we are also entering into a new era. The collective plans to rename and reform, launching as a new but familiar entity in 2016.
We’re considering many new possibilities for our brand, but one thing will remain constant: We will still be dedicated to telling and celebrating the lives and stories of Canadian women.
-Ashleigh Mattern, on behalf of the SWCC